Media columnist Catharine P. Taylor posted an article last week with the attention getting title Hey, Social Media Experts: What You Do Is Worth Nothing! Catharine makes a point. In a world inspired by books like The Start Up of You, marketing is… learn more >
I’ve attended three industry conferences in the past four weeks. I’ve attended a handful of keynote addresses and sat through dozens of presentation sessions. Two were inspiring. A few were mediocre. Most were disappointing or downright annoying. Why? The speakers, all of whom were highly accomplished professionals… learn more >
The gold standard for lead generation has always been to identify the decision maker. That’s as true for events as it is for other marketing channels. In fact, the change in trade show attendance over the past few years has prompted a significant number of… learn more >
I just finished reading the eBook “Winning the Zero Moment of Truth” – Google’s definition of the critical moments that lead to an individual’s decision to purchase a product or service. Since Google is defining ZMOT (as it’s acronymed), it’s pretty much seen as… learn more >
Questions have power. Ask the right question at the right time and it can completely change your course of action. Over the years, I’ve written and spoken about using questions to create better outcomes for our projects and to deliver greater value to our stakeholders. Today… learn more >
BtoB Magazine recently published the following statistics about trade show leads, sourced from their own survey, “Future of Events.” The big eye-opener for many readers will be the fact that only 5% of respondents have a formal process for follow up of trade show leads. Frankly,… learn more >
Last week I shared one of my favorite quotes about creativity. This week, I’m following up with a blog posting about creativity from one of my favorite writers, Seth Godin. I keep this post on hand and refer to it occasionally when I hit a… learn more >
“A hunch is creativity trying to tell you something.” – Frank Capra Think about it. Listen to that voice. Act on it.
Most B2B marketers hold lofty aspirations for their brands. “We want to be differentiated. Rise above the crowd. We want to be unique.” Then, usually shortly after the first round of creative, fear kicks in. “If we don’t look like the others, we’ll lack credibility. We… learn more >
William Shakespeare didn’t have trade show presentations in mind when wrote “Brevity is the soul of wit,” but he sure could have. Trade show presenters and demonstrators should be able to write their key message on the back of a business card. Three lines, maximum.… learn more >