It’s hard to remember a time when “experiential” marketing was new. Now, it’s so normal that marketers are challenged with keeping it fresh and effective. Brands are definitely doing more experiential. An industry-wide research study found that 1 in 3 brand marketers anticipate a growth in… learn more >
Experiential Marketing (EM) is more than a trend. Nine in ten marketers recognize the importance of experiential in driving brand engagement. Selling experiential internally can be difficult. That is why ADWEEK says, “Experiential marketers need to embrace brand planning and business results.” For impact that lasts beyond… learn more >
Experiential Marketing (EM) is all the buzz, but too many EM efforts begin with the buzz instead of the brand. The result? You remember the experience, but it doesn’t translate into desired actions. To elicit the right reaction, the experience must communicate the right message- the… learn more >
The start of the calendar year ushers in an onslaught of business predictions. After reviewing the marketing trends expected for the coming year, it appears that 2018 will be the Year of Empathy. “Empathy,” in marketing terms, kicks experiential programs up a notch by offering brand… learn more >
The Spring tradeshow season will soon be here, so now is a good time to assess how your target audience is experiencing your exhibit. The moment they enter it, are they being pressured, either subtly or directly, to “get scanned” or “sign-up for a free… learn more >
This week, I’d like to revisit a blog from late last year. Recent political and cultural events continue to reinforce the fact that our economy is globalizing more and more with each passing day. It behooves us, then, to become more aware of difference between… learn more >
Last week I heard a discussion leader proclaim that Experience Marketing at trade shows is dead. Really? If his definition of Experience Marketing includes spending large sums of money on frivolous activities then, sure, I’ll agree. Those days are long gone. But I’ve… learn more >
How do you attract crowds at a launch event and still provide a personally relevant experience for your guests? Ferring Pharmaceuticals used the hands-on interaction of touch screens – and the challenge of friendly competition – to make learning enjoyable and meaningful at ACG 2012. GetSynchronicity. Connecting… learn more >
The business world is full of problems. Solving those problems keeps many people employed, which is a good thing. That’s certainly true of event marketers. Our agenda seldom lacks a list of seemingly impossible issues to negotiate and resolve. Sometimes, though, the logical mind that we… learn more >
Back in November I posted a couple of blogs about the benefits of incorporating game-based learning into trade show and event activations. Today, the ICEEM newsletter contained a link to a post on the same subject at Marketing Sherpa. The Marketing Sherpa post… learn more >