5 Ways to Keep Experiential Marketing Fresh

It’s hard to remember a time when “experiential” marketing was new. Now, it’s so normal that marketers are challenged with keeping it fresh and effective. Brands are definitely doing more experiential. An industry-wide research study found that 1 in 3 brand marketers anticipate a growth in… learn more >

Defining Experiential: Differentiate Your Brand

Experiential Marketing (EM) is more than a trend. Nine in ten marketers recognize the importance of experiential in driving brand engagement. Selling experiential internally can be difficult. That is why ADWEEK says, “Experiential marketers need to embrace brand planning and business results.” For impact that lasts beyond… learn more >

Experience Marketing is Dead. Long Live the Experience.

Last week I heard a discussion leader proclaim that Experience Marketing at trade shows is dead. Really? If his definition of Experience Marketing includes spending large sums of money on frivolous activities then, sure, I’ll agree. Those days are long gone. But I’ve… learn more >

Attract a Crowd

How do you attract crowds at a launch event and still provide a personally relevant experience for your guests? Ferring Pharmaceuticals used the hands-on interaction of touch screens – and the challenge of friendly competition – to make learning enjoyable and meaningful at ACG 2012. GetSynchronicity. Connecting… learn more >