Virtual Events: Four New Best Practices

Over the past three months, organizations across every vertical have scrambled to establish a successful virtual presence.  The learning curve for this “new normal” has been fast and steep.  Nonetheless, several new virtual event best practices have emerged.  Here are four that have risen to the… learn more >

2 Elements of a Successful Virtual Meeting

Virtual meeting technology platforms abound, but creating a successful virtual meeting architecture takes more than clicking “Connect.”   To ensure a successful, educational and engaging virtual meeting, make sure you consider these two important meeting-architecture elements.  Large Group Interaction During any meeting, it’s easy to get lost in the… learn more >

Don’t Let Unused Trade Show Assets Go To Waste

Use them to elevate your content marketing efforts. Hundreds — even thousands — of hours are spent creating dynamic experiences for important trade shows and events. With so many canceled or postponed shows, companies are looking for new ways to leverage these experiences. One option is… learn more >

If Face-to-Face Isn’t Possible

When the world stands still. Almost overnight, the Coronavirus has become part of our collective consciousness. And everything has changed. This is certainly the case for trade shows and other events whose hallmark is meeting in-person. But what do you do when face-to-face isn’t possible? How… learn more >

3 Ways to Go Virtual… Fast, Easy, Cost-Effective

Virtual Face-2-Face Engagement: Fast, Easy, Cost-Effective With sheltering-in-place and social distancing temporarily placing event marketing programs on hiatus, what’s an event marketer to do? Hit the reset button. Transition from face-to-face marketing to “interface-to-interface marketing.” Try these fast, easy, cost-effective ideas to engage your prospects and… learn more >

The POWER OF “Why”

Simon Sinek’s TED Talk … “How Great Leaders Inspire Action,” is one of the most viewed YouTube videos of all time. It clearly outlines how great leaders communicate the “why” of what they do, and how this drives people to connect with them on an… learn more >