Use them to elevate your content marketing efforts. Hundreds — even thousands — of hours are spent creating dynamic experiences for important trade shows and events. With so many canceled or postponed shows, companies are looking for new ways to leverage these experiences. One option is… learn more >
When the world stands still. Almost overnight, the Coronavirus has become part of our collective consciousness. And everything has changed. This is certainly the case for trade shows and other events whose hallmark is meeting in-person. But what do you do when face-to-face isn’t possible? How… learn more >
At first glance, virtual events sound easier to create and implement than a live event. The truth is, they suffer the same challenges face-to-face engagements do, as well as a few unique ones of their own. This blog will detail 7 of them, as well… learn more >
Gamification is here to stay. Research from every sector continually demonstrates how the application of game theory to business marketing communication more than doubles learning and comprehension rates, dramatically increases dwell time in exhibits, and decisively changes a target audience’s buying and advocating behavior. Synchronicity embraces… learn more >
If you’ve visited (or live in) a BIG CITY, you know how challenging it can be to locate the people and places you need. Technology, of course, has made it easier. The same is true in BIG TRADESHOW BOOTHS! DMG Mori wanted visitors to their BIG… learn more >
How do you get on an attendee’s “Must-See” list? Learn how Enovate Medical did just that at HIMSS 2015 by connecting with their target audience BEFORE they even got there!
For some companies, explaining what their products do, and how they’re different, is complicated; it takes time and attention, and if not done properly, can undermine the entire sales process. Click here to see how NextGen used technology to create an interactive presentation tool that… learn more >
When is a tradeshow more than a tradeshow? When it’s used to establish thought leadership for an entire industry. Click here to learn how Grass Valley used NAB 2015 to stake new ground in broadcast IP.
When it comes to communicating a complex or detailed message, one of the most effective ways to make it accessible and persuasive is through the use of Gamification. When your target audience is engaged in a stimulating interactive activity–and having a lot of fun doing… learn more >