Welcome to Synchronicity.

Turn data into direction.

Synchronicity helps organizations use data‑informed strategy and clear measurement to make smarter marketing, event, and audience decisions.
 

Smarter decisions start with better insight.

We help organizations move beyond activity for activity’s sake. By combining data‑informed strategy with practical measurement, we help clients define success, evaluate performance, and identify the opportunities that matter most. The result is clearer priorities, stronger alignment, and more confident decision‑making.
 

Expertise

Expertise

We help organizations make smarter decisions with data, giving teams clearer priorities, sharpen ROI conversations, and the confidence to scale what works and fix what doesn’t.

How we do it

Clarify the strategy – Align objectives, audiences, and what success should look like.

Measure what matters – Build practical frameworks and KPIs that reveal true performance across activities.

Turn insight into action – Analyze results and deliver recommendations that shape direction, improve decisions, and strengthen future outcomes.

 

Services

Services

Strategy‑first services built for clarity and impact.

 

Data‑Informed Strategy

Use audience, market, event, and performance signals to shape smarter decisions before programs launch.

Measurement Frameworks

Define KPIs, success metrics, benchmarks, and evaluation models.

Performance Analysis

Interpret campaign, event, and engagement data to uncover patterns, strengths, gaps, and opportunities.

Technology Selection and Integration

Select the platforms that capture the signals you need and make them work together.

Training and Staffing

Equip your team – or bring in ours – to deliver seamless, high-impact engagement.

Dashboards and Reporting

Create clear, decision‑ready reporting for stakeholders and leadership teams.

Optimization Recommendations

Translate data into practical next steps for improving messaging, experiences, content, and outcomes.

Research and Voice of Audience

Use surveys, interviews, behavioral signals, and feedback loops to understand what audiences need and respond to.

Decision-Ready Outputs

  • KPI frameworks
  • Executive‑ready reporting
  • Post‑event analysis
  • Audience insight summaries
  • Strategic recommendations
  • Dashboards and scorecards

 

View Work

  • EventConnect

    DMG Mori 1 of 4

    When machine tool giant DMG Mori exhibits at IMTS they go big. More than 15,000 square feet of exhibit space. Dozens of large machines on display. Two double decks. 15 meeting rooms. A cafe to serve 300 people. 400 personnel to work the crush of 100,000 industrialists from all over the world. Imagine trying to quickly and reliably match a visitor up with one specific individual staffer inside a mini-metropolis like that. Now you have some idea of the customer service challenge that DMG Mori asked us to solve.

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  • App Magic

    DMG Mori 2 of 4

    trade show booth draws

    We designed a cross-platform app that could be accessed by web browser, iPhone, iPad or Android devices. All 400 of the client’s staff and management team registered their profile on the app, which worked like a social media site. Profiles included staff picture, languages spoken and all contact info. The staff also input their schedule to a calendar for each day of the six-day show.

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  • "Is Jay in?"

    DMG Mori 3 of 4

    trade show booth experience

    Visitors looking for a particular DMG Mori contact immediately benefited from the app. Staff members could do a quick look-up on their smart device and instantly determine if the contact was in the booth, walking the show, or off site. One more touch sent a text message or placed a phone call to the requested contact. Moments later, the two parties were meeting face to face.

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  • "Meet me in Columbus B"

    DMG Mori 4 of 4

    trade show interactive experience

    Staffers also used the app to reserve meeting rooms for private conferences. A quick search provided room capacity and availability. Requests went to the booth manager who approved everything from her smart phone. In her words, “I can manage the whole show right here in my pocket.”

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  • Tell a Better Story

    Knapp RedPilot 1 of 5

    Telling a consistent story from rep to rep during a product launch is always a challenge. When Knapp introduced Red Pilot software at their biggest annual trade show, we created a custom app that helped the reps communicate with confidence and impact.

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  • First Impressions are Everything

    Knapp RedPilot 2 of 5

    Transparent, OLED display monitors piqued audience interest. Hi end video animations created visual appeal and energized the narrative.

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  • Familiarity Breeds Trust

    Knapp RedPilot 3 of 5

    Role-specific use cases generated emotional connections for listeners by establishing context and relevance. Talking points displayed right on the app, so critical messages were always delivered right time, right place.

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  • Immediacy = Impact

    Knapp RedPilot 4 of 5

    A modular structure gave reps the option of telling the story in a linear fashion or jumping from chapter to chapter to address customer inquiries in the moment.

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  • Rinse. Repeat.

    Knapp RedPilot 5 of 5

    The app was pushed out to the entire sales force after the show, so reps in the field could tell the same story and provide the same experience for their customers.

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  • Dwell Time

    Sysmex 1 of 5

    With nine new products launching at AACC, Sysmex wanted to attract more attendees to their booth than ever before and to increase visitor dwell time, as well. We devised a Pull-Through strategy that delivered on both counts.

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  • Track the Engagement

    Sysmex 2 of 5

    Professional Engagers greeted attendees, scanned badges and provided visitors with Sysmex branded RFID bracelets. Each bracelet linked to the participant’s badge scan profile.

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  • Incentivize the Attendee

    Sysmex 3 of 5

    Every visit to a product station triggered a donation to the AACC Global Health Outreach. Donations were progressive, so each station visited increased the donation value.

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  • Communicate the Message

    Sysmex 4 of 5

    A hosted, interactive game reinforced the product strategy behind the new solutions and created a competitive vibe in the booth.

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  • Measure the Results

    Sysmex 5 of 5

    The pull-through strategy paid off with a record number of booth visitors, significantly longer dwell times at product stations, and detailed metrics about individual and collective attendee product interest.

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  • Change the Conversation

    KNAPP at MODEX 1 of 5

    While robots and conveyors are common fare for exhibitors at MODEX, KNAPP opted to “get out of the product weeds.” Instead of demonstrating automation equipment, KNAPP engaged booth visitors with compelling business-use cases that focused on today’s big supply chain challenges.

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  • Awaken Curiosity

    KNAPP at MODEX 2 of 5

    Automation components lit up in highly-choreographed, precisely-timed sequences that demonstrated intelligent, software-driven fulfillment in action.

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  • Model Engagement

    KNAPP at MODEX 3 of 5

    The central engagement arena featured three brightly lit, 3D models of state-of-the-art fulfillment centers. Each model supported three types of engagement:

    ● 1:One – self-driven individual experiences
    ● 1:Few – rep-led experiences for small groups
    ● 1:Many – a formal presentation to communicate the brand story to large crowds

     

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  • Elevated Storytelling

    KNAPP at MODEX 4 of 5

    The miniature fulfillment centers sat on top of media-clad table tops. An iPad controlled each interactive table experience. Compelling text narratives advanced the stories, supported by dynamic digital content on the table top, on the iPads and on the surrounding monitors.

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  • Intelligence Made Manifest

    KNAPP at MODEX 5 of 5

    This bold departure from the status quo drew crowds and helped attendees understand how KNAPP Intelligence is driving change in their industry. Immediate post-show metrics revealed that:

    ● 94% of booth visitors were net-new contacts for the company
    ● 36% of those visitors represented qualified, post-show sales opportunities
    ● Executive management enthusiastically embraced the value of the no-equipment, immersive storytelling experience

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  • Many Hands. One Goal.

    Actelion 1 of 4

    Clinicians at medical congresses attend hours of scientific sessions and read dozens of poster presentations. Actelion wanted to engage surgeons on the expo floor in a more personal way. We delivered a cause marketing activity that created a strong emotional connection with the audience.

    Contact

  • Partners in Patient Care

    Actelion 2 of 4

    trade show booth draws

    Doctors used a custom touchscreen app to scan one of their hands and trigger a donation to support research in their chosen field of medicine. Signing the hand scan enlisted physicians in the cause and demonstrated their commitment to advancing innovation in patient care.

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  • Community Building in Action

    Actelion 3 of 4

    One final tap sent the personalized hand scan to a digital Commitment to Caring Quilt on an enormous LED wall.

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  • The Beginning of a Beautiful Relationship

    Actelion 4 of 4

    trade show interactive experience

    The evocative image of hundreds of caring hands dedicated to a common goal communicated the aspirational alignment between Actelion and its partners in health care. More than 1,850 doctors participated in the activity, creating organic opportunities for conversations with sales reps.

    Contact

Contact Us

Let’s Talk About Strategy, Insight, and Performance

Whether you need clearer KPIs, better reporting, or a smarter approach to audience engagement, we’re here to help you move forward with confidence.

Synchronicity
10265 W. Lincoln Highway
Frankfort, IL 60423

815.464.1252 Tel
815.464.5386 Fax

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  • UPFRONT: Persuasion Through Presentation™

    If you are interested in learning more, select one or more of the following options and complete the contact information form:

  • Register for the next upcoming public workshop:
    • November 11th and 12th, 2015 8am-5pm
    • Mid America Club - AON Building Downtown Chicago
    • $950.00/person - Group discounts available

    This UPFRONT Persuasion Through Presentation workshop is challenging, fun and risk free. We limit the number of attendees to 8 to ensure you have plenty of individual practice and coaching opportunities. The process we introduce organizes the structure of your presentation, connects it to the needs of the audience, enhances your natural strengths, and helps remove any detracting behaviors that interfere with the message you want to deliver. Come prepared to laugh and learn as you apply the techniques and concepts to an upcoming presentation.

    When you submit this information you will receive a confirmation email with payment information to follow. We look forward to working with you.

  • Talk to us about creating a customized, in-house UPFRONT Persuasion Through Presentation™program for your organization.
  • Talk to us about creating a customized, in-house UPFRONT Persuasion Through Presentation™program for your organization.
Training