Interactive Briefing Zones

How do you communicate a big message in a small space? Interactive Briefing Zones provide a cost-effective strategy to deliver personally relevant attendee education. Short, informal conversations convey high-level messages. Skilled personnel connect target prospects with sales staff. Small investment in… learn more >

Three Tips for Highly Persuasive Trade Show Staffers

It’s a new year. A new opportunity for your trade show staff to enhance their persuasive abilities. Use these three tips to help your staffers conduct more compelling conversations and win more opportunities. . 1. Understand the prospect’s primary buying need. Ultimately, every prospect is… learn more >

Experience Marketing is Dead. Long Live the Experience.

Last week I heard a discussion leader proclaim that Experience Marketing at trade shows is dead. Really? If his definition of Experience Marketing includes spending large sums of money on frivolous activities then, sure, I’ll agree. Those days are long gone. But I’ve… learn more >

THE VISION THING

It’s that time of year when annual meetings, conferences and sales kick-offs shift into high gear. Already we’ve seen several high profile presentations and already we’ve seen some eyebrow raising performances. It’s not uncommon for executive presentations to miss the mark. Why? More often… learn more >

Top Three Event Trends for 2013

It’s the season for making lists. Here are my top three trends that will shape event marketing in 2013: 1. Instant Information. Digital has re-shaped expectations. Consumers now seek the same immediacy in the live event arena that they currently enjoy from on-line experiences. Delivering on-demand… learn more >