Walk & Talk

The 2015 Experiential Marketing Summit has come and gone and, as usual, was dotted with C-level speakers touting the virtues of “innovative thinking” and “risk taking.” Since returning home, however, a thought has gnawed at me, and I thought I’d share.  First, a few observations. During… learn more >

How do you connect?

How do you connect a booth activity to the world? Digital River had a cool ski simulator to attract visitors to their exhibit at Money2020, but they wanted to share the activity with a bigger audience. Check out the Digital River Case Study to see how GetSynchronicity… learn more >

Attract a Crowd

How do you attract crowds at a launch event and still provide a personally relevant experience for your guests? Ferring Pharmaceuticals used the hands-on interaction of touch screens – and the challenge of friendly competition – to make learning enjoyable and meaningful at ACG 2012. GetSynchronicity. Connecting… learn more >