Customers and markets are dynamic. They’re forever changing. Moving ahead. Digitally connected. Intelligent. What about your exhibit, meeting or event experience? Here are four tips to make sure your event program is positioned to create value for today’s smart customers. • Identify customers by role… learn more >
Death by PowerPoint. It’s ubiquitous at most corporate meetings and conferences. For its annual franchise meeting, Exchange 2012, Millicare Textile and Carpet Care ditched the usual format of slide-show-ad-nauseum and brought in a troupe of sketch comedy professionals to engage the audience in… learn more >
Thanks to marketing automation and social media platforms, business marketers today have more interaction with buyers than ever before. Twitter feeds. Facebook updates. Blog posts. Email campaigns. On the flip side, those same technology advances provide buyers with unparalleled opportunities to access information and evaluate… learn more >
I loved Ilya Pozin’s May 16 post on Forbes titled Keep Your Pitch Out Of The Trash. Ilya was writing for the broader sales and marketing community at large, but his ideas apply directly to trade shows and events. So many staffers make the mistake… learn more >
James Surowiecki wrote a fascinating book called The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations. In it, he presents a case for making decisions based on information… learn more >
The business world is full of problems. Solving those problems keeps many people employed, which is a good thing. That’s certainly true of event marketers. Our agenda seldom lacks a list of seemingly impossible issues to negotiate and resolve. Sometimes, though, the logical mind that we… learn more >
Back in November I posted a couple of blogs about the benefits of incorporating game-based learning into trade show and event activations. Today, the ICEEM newsletter contained a link to a post on the same subject at Marketing Sherpa. The Marketing Sherpa post… learn more >
If you’re employed in the face-to-face marketing field, you’re busy. Designing, planning and executing trade shows, meetings and events is fun and exciting work. It’s also exhausting. It isn’t just the work that’s exhausting. It’s also the time spent thinking about work. When I’m really busy,… learn more >
I’m wild about Ted Talks and I read everything that comes my way about experiential marketing. So I thought my readers would enjoy this post on Six Takeaways From a TEDx Event: Experiential Marketing Done Right. Enjoy!
Seth Godin posted a thought last week titled “Doing It Wrong, Relentlessly.” The lesson: we always have a choice to work the system or to refuse to work it. According to this post by Neil Patel, I blog incorrectly–missing on at least 7… learn more >