Back in November I posted a couple of blogs about the benefits of incorporating game-based learning into trade show and event activations. Today, the ICEEM newsletter contained a link to a post on the same subject at Marketing Sherpa. The Marketing Sherpa post is terrific and contains some solid tips on how to structure a game campaign. I would add only that the concepts don’t apply just to an online campaign – the same guidelines can be effectively used for a trade show or event promotion. Enjoy!