How do you attract crowds at a launch event and still provide a personally relevant experience for your guests? Ferring Pharmaceuticals used the hands-on interaction of touch screens – and the challenge of friendly competition – to make learning enjoyable and meaningful at ACG 2012. GetSynchronicity. Connecting… learn more >
Sometimes it’s easy to think of customer service as the special province of call center workers, the hospitality industry and retail establishments. It should also be a primary objective of every trade show and event program. The marketing team at DMG… learn more >
Every marketing program starts with questions. See the August 29th Synch-Up posting for some of the questions to ask before launching a campaign or an event program. Here’s a question we left out of that list? How can my customers and… learn more >
I just saw an online article titled “How to Make Every Customer Love You.” Really? Sounds to me like a recipe for frustration. Abraham Lincoln figured out years ago that you can’t please all the people all the time. Being everything to everybody is… learn more >
September beckons. School. Cooler days. Football. Back to the show floor. Is your event program ready? Have you clearly defined the objectives for each show? Demand generation Awareness, education and preference Market research Product launch Other Who is your audience? All attendees? Other exhibitors? Only segments? Have you created a demographic profile? How will… learn more >
In yesterday’s Harvard Business Review, David Silverman wrote a terrific blog on how College Essays are Ruining our Economy. His point? We are inundated by content. Too many people write too many words in too many long-winded documents, reports, blogs… learn more >
Several years ago, Christopher Graves, President & CEO, Asia Pacific, Ogilvy Public Relations Worldwide, authored a presentation on the changing fundamentals of marketing. In his presentation, Graves explained that the traditionally recognized 4 Ps of marketing are now the 4 E’s of… learn more >
I’m sitting in the Rochester, NY airport waiting out a three hour flight delay. Readers of Synch-Up tend to be road warriors, so most of you have been in this same position many times over. Have you ever noticed the similarities to event… learn more >
There’s no lack of industry advice on what and how to measure in a trade show program. Most of it revolves around leads and opportunities, but they’re not the only exhibit metrics worth tracking. The most successful exhibit programs nurture customer relationships through a series of… learn more >
