The business world is full of problems. Solving those problems keeps many people employed, which is a good thing. That’s certainly true of event marketers. Our agenda seldom lacks a list of seemingly impossible issues to negotiate and resolve.
Sometimes, though, the logical mind that we use to determine what needs to be done or what should be done gets in the way when a new idea or a new approach is needed. In those moments, the logical mind can get in the way of the creative mind.
In the design world, one solution is to design wicked problems. Instead of thinking about what something is or what it should be, the wicked problem approach would have us think instead about what might be.
It’s a small change in thinking, but one that can open up a whole world of possibilities.