Remember how, in the mid-2000s, “virtual” tradeshows took the place of live ones? Neither do I. But, boy, did they try. Back then, everyone was clamoring to virtualize everything … and get rid of its “real” counterpart. This caused several tech companies to offer, nay to PROMISE,… learn more >
Once again we find ourselves in the heart of the tradeshow season. This means many readers have been tasked with having to prepare and present a talk at a seminar, breakout, or other professional meeting. So, to paraphrase a well-known trope, “How do you become… learn more >
In previous Ignite articles and white papers, we’ve explored how gamification can be a powerful communication tool for your meetings and tradeshows. But it’s important to remember one thing: you must choose the right type of game for your target audience. Different vertical markets are populated… learn more >
Success brings with it many challenges, not the least of which is public speaking. Your audience may be customers, your internal team, or … the most daunting … your peers. If it’s only you and your thoughts, then your approach is clear; engage the audience, shift… learn more >
A quick story … There was once a company that was introducing a new video camera. (To our younger readers, video cameras were at one time large, stand-alone affairs.) This new camera was unique because it was smaller than others on the market, with many new &… learn more >
There is a behavior exhibited at trade shows that is normally displayed in middle-school cafeterias across the Country. It’s known by different names: Clustering. Clumping. Bunching. Huddling. Herd-clinging. Group hugging. If those names aren’t evocative enough, try the following word picture: booth staffers … rather than station… learn more >
Over the past several years, the concept of “gamification” has gained a firm foothold in the marketing-sphere. Taking a complex (or not so complex) marketing message and making it stickier through the use of gaming techniques is more popular than ever … but sometimes, marketers… learn more >
Over the Holiday, I saw the new Star Wars film. I enjoyed it. I was never a huge fan of the originals (and I did not see the prequels), but it was a ripping good yarn and I had a good time. However, as I reflected… learn more >
“Give me six hours to cut down a tree, and I’ll spend the first four sharpening the axe.” – Abraham Lincoln Wise words that result in, arguably, one of the sharpest axes in the world and one heck of a cut-down tree. The metaphor is clear … proper preparation results in an easier process and, by extension, more successful outcomes. When it comes to creating… learn more >
Throughout our country’s history, we’ve heard the death knell for various types of interactive media. For example: When “Radio” first appeared, industry experts predicted the demise of books and magazines. When “Magic Lantern” films entered the scene, commentators signaled the demise of live theater and vaudeville. When “Television” appeared,… learn more >