7 Gamification Secrets to Motivate Audiences

In previous Ignite articles and white papers, we’ve explored how gamification can be a powerful communication tool for your meetings and tradeshows. But it’s important to remember one thing: you must choose the right type of game for your target audience. Different vertical markets are populated… learn more >

Is Gamification right for your message?

Over the past several years, the concept of “gamification” has gained a firm foothold in the marketing-sphere.  Taking a complex (or not so complex) marketing message and making it stickier through the use of gaming techniques is more popular than ever … but sometimes, marketers… learn more >