There is only one thing worse than a rude audience at a corporate meeting; a polite one. They smile, make eye contact, but their attention is elsewhere. The goal is to create an engaged audience. Here are a few proven tactics that generate audience attention. I. … learn more >
You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do? Develop an outline Create slides Define what your audience cares about If you didn’t pick 3, read on. People everywhere are the same; they are more… learn more >
What’s worse than a rude audience when you’re speaking to a live audience at a conference or sales meeting? A polite one. They smile, make eye contact, but their brains are busy entertaining thoughts of anything but you! Naturally, you can’t guarantee that every audience member will… learn more >
Once again we find ourselves in the heart of the tradeshow season. This means many readers have been tasked with having to prepare and present a talk at a seminar, breakout, or other professional meeting. So, to paraphrase a well-known trope, “How do you become… learn more >
“Give me six hours to cut down a tree, and I’ll spend the first four sharpening the axe.” – Abraham Lincoln Wise words that result in, arguably, one of the sharpest axes in the world and one heck of a cut-down tree. The metaphor is clear … proper preparation results in an easier process and, by extension, more successful outcomes. When it comes to creating… learn more >
What’s worse than a rude audience when you’re speaking to a live audience at a conference or sales meeting? A polite one. They smile, make eye contact, but their brains are busy entertaining thoughts of anything but you! Naturally, you can’t guarantee that every audience member… learn more >
At your next tradeshow, you’re in charge of attendee engagement at one of your in-booth kiosks. Now what? You’re good one-on-one, but you don’t have much experience with engagement marketing or talking to small groups in a non-traditional environment; especially when your audience is comprised of tired,… learn more >