Audience attention spans continue to deteriorate. According to research by Professor Gloria Mark at the University of California, the time it takes the average person working at a computer to switch tasks is now 40 seconds. This has wreaked havoc on attendee completion rates for… learn more >
Over the past three months, organizations across every vertical have scrambled to establish a successful virtual presence. The learning curve for this “new normal” has been fast and steep. Nonetheless, several new virtual event best practices have emerged. Here are four that have risen to the… learn more >
Virtual meeting technology platforms abound, but creating a successful virtual meeting architecture takes more than clicking “Connect.” To ensure a successful, educational and engaging virtual meeting, make sure you consider these two important meeting-architecture elements. Large Group Interaction During any meeting, it’s easy to get lost in the… learn more >
From in-person to online. No big deal. No pressure. You’re just rewriting your company’s entire playbook. The good news is… you are not alone. We’re all in the same boat. So how do you put your best virtual foot forward when shifting from big venues… learn more >
Use them to elevate your content marketing efforts. Hundreds — even thousands — of hours are spent creating dynamic experiences for important trade shows and events. With so many canceled or postponed shows, companies are looking for new ways to leverage these experiences. One option is… learn more >
You did a great job. Your team designed an excellent exhibit. It’s an exciting representation of your brand and you can’t wait to show it off at your next tradeshow. And then … the trade show is cancelled. What’s a Marketer to do? Good news! You can… learn more >
At first glance, virtual events sound easier to create and implement than a live event. The truth is, they suffer the same challenges face-to-face engagements do, as well as a few unique ones of their own. This blog will detail 7 of them, as well… learn more >
Remember how, in the mid-2000s, “virtual” tradeshows took the place of live ones? Neither do I. But, boy, did they try. Back then, everyone was clamoring to virtualize everything … and get rid of its “real” counterpart. This caused several tech companies to offer, nay to PROMISE,… learn more >