Simon Sinek has one of the most viewed YouTube videos of all time. It’s a TED Talk called, “How Great Leaders Inspire Action.” In essence, great leaders communicate the “why” of what they do, rather than the “how” or “what,” etc. Simon’s mission has expanded into… learn more >
You. Are. Not. Special. Ouch. Perhaps I should clarify; when it comes to tradeshows & meetings, your marketing concerns and challenges are not special … and by “special,” I mean unique. Better? So why this provocative admonishment? Let me explain. I’ve been in the tradeshow and meetings industry a long… learn more >
A quick story … There was once a company that was introducing a new video camera. (To our younger readers, video cameras were at one time large, stand-alone affairs.) This new camera was unique because it was smaller than others on the market, with many new &… learn more >
In a blog post from last November, we compared “qualifying attendees at with tradeshows” with “speed dating.” This month, we’ll continue to explore this idea, but let’s dig a little deeper by reviewing some specific questions you can use to accomplish this often challenging task. First, a… learn more >