This week, I’d like to revisit a blog from late last year. Recent political and cultural events continue to reinforce the fact that our economy is globalizing more and more with each passing day. It behooves us, then, to become more aware of difference between… learn more >
Sometimes, when I read the latest studies about marketing trends, I get frustrated. Not in a bad way, but in an itchy, wanting-to-share-information-and-revelations way. Allow me to elaborate. Surveys that detail the latest trends in video marketing are appearing all over the web right now. Unsurprisingly,… learn more >
I recently read an article in the April 2016 Event Marketer Magazine concerning Neuromarketing. Neuromarketing is the study of consumers’ cognitive and sensory responses to marketing stimuli. I am currently developing a longer article about how event marketers can apply neuromarketing strategies to live events,… learn more >
Don’t throw the past away, You might need it some rainy day. Dreams can come true again, Cause everything old is new again. – Peter Allen Stephen King said it. Peter Allen sang it. The New York Times published it. The list of sources who have expressed a… learn more >
Congratulations! Your presentation is on the calendar. You’ve done your homework by talking with a sampling of your audience, to find out how you could speak to their interests and needs. All you have to do now is plan the best way to get from… learn more >
Spring is almost here, and with it comes a flurry of Holidays across many cultures; Easter, Pesach, and Beltane to name only a few. Each has their own celebratory components, but they all share one thing in common … they celebrate a time of renewal… learn more >
You. Are. Not. Special. Ouch. Perhaps I should clarify; when it comes to tradeshows & meetings, your marketing concerns and challenges are not special … and by “special,” I mean unique. Better? So why this provocative admonishment? Let me explain. I’ve been in the tradeshow and meetings industry a long… learn more >
Question: You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do? develop your outline create your slides discover everything you can about your audience and its needs Answer: If you picked a or b, you really… learn more >
According to the U.S. Department of Labor, 10% of the information we remember after a live presentation is retained through the spoken word; 65% is retained through visuals. Without well-designed visuals, even a charismatic speaker will have less impact. In this blog, we’ll look at… learn more >
Gamification It’s here to stay. Study after study, and real-world experience after experience, continue to prove that people from all walks of life learn and retain information better when it’s delivered using the elements of game theory. All right then … now what? Break out… learn more >