Facebook, Apple, Amazon and Google are all jumping on the Mixed Reality (MR) bandwagon.
Are you experiencing FOMO? Explore how MR is taking the industry by storm with new best practices and super-charged storytelling.
Do you want to jump in and mix it up a little.
According to industry analysts like IDC, Virtual Reality (VR) is poised for growth — not just in the consumer space, but also in commercial applications such as training simulations. This Snapshot Topics Series details the lowering costs of VR, as well as several popular and successful… learn more >
….For More Impact at Meetings and Tradeshows This white paper explores the significant value that companies can deliver to their trade show, meeting, and event visitors through the use of two immersive engagement platforms: augmented reality (AR) and virtual reality (VR). Innovations in these formats are… learn more >
Recent studies* have once again proven something we all understand intuitively: 90% of the information transmitted to the brain is visual. 90% of all human communication is non-verbal. The more senses that are engaged, the more likely a person is to retain information. And my favorite: Average human attention span… learn more >
In an April blog post, I invoked the adage “everything old is new again” when discussing the current trend of using hand-written letters to communicate with clients … as well as the irony of online services that automate this practice. Really? This month, I experienced… learn more >
This week, I’d like to revisit a blog from late last year. Recent political and cultural events continue to reinforce the fact that our economy is globalizing more and more with each passing day. It behooves us, then, to become more aware of difference between… learn more >
Remember how, in the mid-2000s, “virtual” tradeshows took the place of live ones? Neither do I. But, boy, did they try. Back then, everyone was clamoring to virtualize everything … and get rid of its “real” counterpart. This caused several tech companies to offer, nay to PROMISE,… learn more >