The science behind game theory is clear; people learn better through “gamification.” Whether on the field, on a mobile device, or at the dining room table, people love their games. But not all games are created equal. This Snap Shot explores how brands are using game… learn more >
You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do? Develop an outline Create slides Define what your audience cares about If you didn’t pick 3, read on. People everywhere are the same; they are more… learn more >
It’s really tough to tell a good story. Some companies get stuck in the weeds and lose sight of the big picture. Or they focus too much on the brand and not enough on what customers care about. Or they try to have one story… learn more >
We all like to think of ourselves as savvy marketers. We diligently stay abreast of current marketing trends in our specific businesses and keep a watchful eye on the industry in general. We give our project teams clear marching orders to “engage” our target audiences with new… learn more >
Over the past several years, the concept of “gamification” has gained a firm foothold in the marketing-sphere. Taking a complex (or not so complex) marketing message and making it stickier through the use of gaming techniques is more popular than ever … but sometimes, marketers… learn more >