“Cause Marketing” isn’t new, but is is gaining momentum. A recent Kantar Study confirms that nearly two-thirds of millennials and GenZ prefer brands that stand for something. This Snapshot Article explores several real-world examples of companies from multiple channels using cause marketing to attract, engage and… learn more >
Explore the evolution of marketers and executive decision makers from “Mad Men” to “Math Men.” Read the article
The start of the calendar year ushers in an onslaught of business predictions. After reviewing the marketing trends expected for the coming year, it appears that 2018 will be the Year of Empathy. “Empathy,” in marketing terms, kicks experiential programs up a notch by offering brand… learn more >
The Spring tradeshow season will soon be here, so now is a good time to assess how your target audience is experiencing your exhibit. The moment they enter it, are they being pressured, either subtly or directly, to “get scanned” or “sign-up for a free… learn more >
It’s really tough to tell a good story. Some companies get stuck in the weeds and lose sight of the big picture. Or they focus too much on the brand and not enough on what customers care about. Or they try to have one story… learn more >
What’s worse than a rude audience when you’re speaking to a live audience at a conference or sales meeting? A polite one. They smile, make eye contact, but their brains are busy entertaining thoughts of anything but you! Naturally, you can’t guarantee that every audience member will… learn more >
Simon Sinek has one of the most viewed YouTube videos of all time. It’s a TED Talk called, “How Great Leaders Inspire Action.” In essence, great leaders communicate the “why” of what they do, rather than the “how” or “what,” etc. Simon’s mission has expanded into… learn more >
“Sensemaking” is the process by which people give meaning to experience. This concept has made the rounds of Information Science for decades, and has been applied to various disciplines, most notably by Karl E. Weik who applied it to “Organizations.” He defined sensemaking in organizations… learn more >
In a recent Exhibitor Magazine article entitled “Asked & Answered,” John Baker (former SVP and COO of American Express) discussed the power of persuasion and shared his “6-Step Asking Formula” for getting what you want, every time. This formula defined a clear procedure that professionals could… learn more >
Recent studies* have once again proven something we all understand intuitively: 90% of the information transmitted to the brain is visual. 90% of all human communication is non-verbal. The more senses that are engaged, the more likely a person is to retain information. And my favorite: Average human attention span… learn more >