Recent studies regarding customer communications have shown that 85% of Marketers say that their customers expect a personalized experience. Even more report a measurable lift from their personalization efforts. This month’s IGNITE explores this Personalization Trend and offers a few tips on how to make… learn more >
Many articles have been published in business journals lately exploring how to “tell a better story.” Most use a business or client meeting as their setting. Nowhere, however, is the need for powerful storytelling greater than on a tradeshow floor. In a matter of seconds… learn more >
The Empathy Business in the U.K. measures and embeds empathy in the world’s biggest companies. Their work shows that empathy is positively correlated with growth, productivity and earnings. The top 10 companies in their Global Empathy Index increased in value more than twice as much… learn more >
Question: You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do? develop your outline create your slides discover everything you can about your audience and its needs Answer: If you picked a or b, you really… learn more >
Once again we find ourselves in the heart of the tradeshow season. This means many readers have been tasked with having to prepare and present a talk at a seminar, breakout, or other professional meeting. So, to paraphrase a well-known trope, “How do you become… learn more >