Recent studies* have once again proven something we all understand intuitively: 90% of the information transmitted to the brain is visual. 90% of all human communication is non-verbal. The more senses that are engaged, the more likely a person is to retain information. And my favorite: Average human attention span… learn more >
What caused Brexit, and how will it affect the International tradeshow marketplace? The answer is in the title of this blog: keep calm and market on. Kai Hattendorf, Managing Director and CEO of UFI, the Global Association of the Exhibition Industry, recently stated in an interview that… learn more >
In an April blog post, I invoked the adage “everything old is new again” when discussing the current trend of using hand-written letters to communicate with clients … as well as the irony of online services that automate this practice. Really? This month, I experienced… learn more >
I recently came across the book, “The 5 Languages of Appreciation in the Workplace” by Gary Chapman and Paul White. It’s an interesting exploration into how to build better relationships with your employees. After reviewing it, I began to think about tradeshow exhibit visitors, and how… learn more >
“Well, now that we have seen each other,” said the unicorn, “if you believe in me, I shall believe in you.” Lewis Carroll – Through the Looking Glass In 2014,… learn more >
We live in a face-paced world. This is no surprise. Virtually ALL information is at our fingertips, and our collective attention spans have shortened commensurately. I make no value judgement about this … it’s the way things are. This sentiment is also not new. Adults in… learn more >
Wouldn’t it be great if every time you exhibited at a tradeshow you could build a sexy new exhibit and pitch the newest, hottest product on the floor? And wouldn’t it be great if you were always the prettiest girl or the handsomest guy at the… learn more >
If you’ve ever been responsible for your tradeshow lead count, I guarantee that at some point during the show you wished you had some way to keep the attendees who ventured into your exhibit from deftly slipping away before you could meaningfully connect with them… learn more >
The Center for Exhibition Industry Research (CEIR) recently released the second report in its newest series, 2016 Attendee Retention Insights Part Two: Exhibition Floor Features that Build a Loyal Alumni Attendee Audience. The goal of this report is to provide Tradeshow Management with key attendee… learn more >
This blog will be short(ish) and to the point. It never ceases to amaze me how social media platforms that were originally designed to service the needs of self-involved individuals continue to move toward servicing the needs of self-involved businesses. This may be the result of… learn more >