The gold standard for lead generation has always been to identify the decision maker. That’s as true for events as it is for other marketing channels. In fact, the change in trade show attendance over the past few years has prompted a significant number of… learn more >
I just finished reading the eBook “Winning the Zero Moment of Truth” – Google’s definition of the critical moments that lead to an individual’s decision to purchase a product or service. Since Google is defining ZMOT (as it’s acronymed), it’s pretty much seen as… learn more >
Yesterday I wrote an eTip about the importance of relevancy in marketing. Today I came across a blog posting by Erik Hauser of the Experiential Forum. It’s a re-post of a piece he wrote in 2008. One of Erik’s points is that if we’re not… learn more >
For years now, trade show and event marketers have invested valuable budget dollars in media and technology only to see those investments routinely ignored by attendees and prospects that walk right by, unaware of the experiences created for them. This panacea of technology as the… learn more >
Questions have power. Ask the right question at the right time and it can completely change your course of action. Over the years, I’ve written and spoken about using questions to create better outcomes for our projects and to deliver greater value to our stakeholders. Today… learn more >
BtoB Magazine recently published the following statistics about trade show leads, sourced from their own survey, “Future of Events.” Recognize your program in one of these statistics? If so, check out this week’s Synch-Up blog for three tips to better trade show lead follow up GetSynchronicity. Connecting… learn more >
BtoB Magazine recently published the following statistics about trade show leads, sourced from their own survey, “Future of Events.” The big eye-opener for many readers will be the fact that only 5% of respondents have a formal process for follow up of trade show leads. Frankly,… learn more >
“A hunch is creativity trying to tell you something.” – Frank Capra Think about it. Listen to that voice. Act on it.
Most B2B marketers hold lofty aspirations for their brands. “We want to be differentiated. Rise above the crowd. We want to be unique.” Then, usually shortly after the first round of creative, fear kicks in. “If we don’t look like the others, we’ll lack credibility. We… learn more >
William Shakespeare didn’t have trade show presentations in mind when wrote “Brevity is the soul of wit,” but he sure could have. Trade show presenters and demonstrators should be able to write their key message on the back of a business card. Three lines, maximum.… learn more >