Does this ever happen to you?
The client delays. Deadlines loom. Tension escalates. Finally, the project is green-lighted. Everyone shifts into hyper speed. Me? I get so wrapped up in execution that I annoy the team by making decisions that should be left to someone else. Let’s change that background to orange. While you’re at it, try a bolder font.
Not this year. This year I’m getting out of the way. Instead of meddling with details, I’m going to ask questions. Tough questions that none of us can answer. Questions that make us all think. Wicked questions that, when we find the answer, will produce inspiring results for our clients and their brands.
Isn’t that really why clients hire agencies?
To think strategically on their behalf.