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Tags: Innovation

Oh no! PPT!

June 5, 2012
Mike Hamilton

How do you avoid death by PowerPoint at your next meeting or conference? Change up. Shake up. And wake up. For its annual franchise meeting, Millicare Textile and Carpet Care ditched the usual format of slide-show-ad-nauseum and brought in a troupe of… learn more >

Posted in Event Tips | Tagged B2B Marketing, Event Marketing, Innovation, Micheal Hamilton, Social Media

Humor in B2B Marketing?

May 15, 2012
Mike Hamilton

Is humor making a comeback in B2B marketing? Consumer marketing employs humor on a regular basis, but it’s been largely MIA from B2B campaigns for the past 10 years. Recently, we’ve seen a mini-surge of clients looking to use humor to position their products and to… learn more >

Posted in Event Tips | Tagged B2B Marketing, Business Marketing, Experience Marketing, Innovation, Micheal Hamilton, Trade show Marketing

Wicked Problems

May 9, 2012
Mike Hamilton

The business world is full of problems. Solving those problems keeps many people employed, which is a good thing. That’s certainly true of event marketers. Our agenda seldom lacks a list of seemingly impossible issues to negotiate and resolve. Sometimes, though, the logical mind that we… learn more >

Posted in Blog Posts | Tagged Creativity, Engagement Marketing, Experiential Marketing, Innovation, Micheal Hamilton, Trade Show Blog

Common Enemy #1

February 22, 2012
Mike Hamilton

I was watching a re-run of “30 Rock” last night. Since I rarely have time to watch prime-time TV, I catch up with popular culture three to four years after the fact when it hits late-night, “bed-time TV.” The episode was about Winter… learn more >

Posted in Blog Posts | Tagged Business Marketing, Creativity, Event Marketing, Innovation, Micheal Hamilton, Trade show Marketing

Get Real About the Agenda

February 8, 2012
Mike Hamilton

What is it about a meeting that brings out the traffic cop in all of us? I recently attended two days of meetings with an agenda so tightly scheduled that at the end of day we felt exhausted. Did we work hard? Yes.… learn more >

Posted in Blog Posts | Tagged Innovation, Micheal Hamilton, Social Media, Trade Show Blog

The Power of 3D Animation

January 17, 2012
Mike Hamilton

What do you do when you can’t bring the mountain to the trade show floor? Turn to the power of 3D animation. At RSNA 2011, Carestream anticipated heavy interest in its new work-in-progress, the DRX Revolution. Crowds sometimes lined up four and… learn more >

Posted in Blog Posts, Event Tips | Tagged Creativity, Experiential Marketing, Innovation, Micheal Hamilton, Trade show Marketing

Happy Holidays from the Gang at GetSynchronicity

December 21, 2011
Mike Hamilton

Posted in Blog Posts, Event Tips | Tagged Business Marketing, Creativity, Engagement Marketing, Event Marketing, Experience Marketing, Experiential Marketing, Face-to-Face Marketing, Holiday Greetings, Innovation, Micheal Hamilton, Trade Show Blog, Trade show Marketing

Key Principles of Effective Game-Based Learning

November 9, 2011
Mike Hamilton

In last week’s post, we took a look at the role of game-based learning in face-to-face events. Done right, game playing can be a springboard to acquire and even practice new skills and knowledge. Here are five key principles to employing game play at your… learn more >

Posted in Blog Posts | Tagged Business Marketing, Innovation, Trade Show Blog, Trade show Marketing

The Enemy of Creativity

October 26, 2011
Mike Hamilton

Marketing budgets continue to get cut. No longer just a trend, shrinking budgets are now as much a reality as the 24/7 work week. Getting results on little or no budget requires a willingness to step out and take some risks. To innovate. To get… learn more >

Posted in Blog Posts | Tagged Creativity, Engagement Marketing, Innovation, Micheal Hamilton

Frustrated with Augmented Reality

September 21, 2011
Mike Hamilton

I’m frustrated with Augmented Reality. Augmented Reality – AR – uses a webcam to overlay a virtual element onto the real world and provide more information than the physical world provides by itself. For example, let’s say you’re sightseeing in Paris. You hold your mobile device… learn more >

Posted in Blog Posts | Tagged Engagement Marketing, Experiential Marketing, Innovation, Trade Show Blog
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