Thanks to marketing automation and social media platforms, business marketers today have more interaction with buyers than ever before. Twitter feeds. Facebook updates. Blog posts. Email campaigns. On the flip side, those same technology advances provide buyers with unparalleled opportunities to access information and evaluate… learn more >
I loved Ilya Pozin’s May 16 post on Forbes titled Keep Your Pitch Out Of The Trash. Ilya was writing for the broader sales and marketing community at large, but his ideas apply directly to trade shows and events. So many staffers make the mistake… learn more >
James Surowiecki wrote a fascinating book called The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations. In it, he presents a case for making decisions based on information… learn more >
Back in November I posted a couple of blogs about the benefits of incorporating game-based learning into trade show and event activations. Today, the ICEEM newsletter contained a link to a post on the same subject at Marketing Sherpa. The Marketing Sherpa post… learn more >
If you’re employed in the face-to-face marketing field, you’re busy. Designing, planning and executing trade shows, meetings and events is fun and exciting work. It’s also exhausting. It isn’t just the work that’s exhausting. It’s also the time spent thinking about work. When I’m really busy,… learn more >
Every trade show staffer should have a solid elevator pitch that succinctly answers the question “What does your company do?” Recently, I read an article outlining three steps to the perfect elevator speech. I agreed with a couple of the author’s suggestions but took exception with… learn more >
Earlier this week I was reminded of a blog post from a year ago written by Dave Egan for ICEEM. I was interviewed for the post but never linked to it for my own readers. Shame on me. You can access the original posting by… learn more >
I was introduced this week to some of the essays in REWORK, the business manifesto by Jason Fried & David Heinemeier Hansson. One of their more colorful recommendations suggests that marketers emulate drug dealers by offering free samples to customers. Product sampling, of course, has been… learn more >
Try your hand at any of today’s really popular mobile games. After only a few rounds, you soon realize that one of the crucial factors is the built-in learning process. To improve in a game is to learn. This is true whether the game is considered… learn more >