It’s a new year. A new opportunity for your trade show staff to enhance their persuasive abilities. Use these three tips to help your staffers conduct more compelling conversations and win more opportunities. . 1. Understand the prospect’s primary buying need. Ultimately, every prospect is… learn more >
When you need to communicate a short but important message to lots of visitors, “FYI Zones” engage attendee interest in a big way. In “FYI Zones,” professional hosts brief attendees on the important activities and destinations available in the booth. Visitors receive personally… learn more >
Last week I heard a discussion leader proclaim that Experience Marketing at trade shows is dead. Really? If his definition of Experience Marketing includes spending large sums of money on frivolous activities then, sure, I’ll agree. Those days are long gone. But I’ve… learn more >
At the beginning of the year, I posted three trends that I expect to shape events over the coming year. The first was the requirement for exhibitors and event sponsors to provide personally relevant information for their guests and visitors. Last week I read an… learn more >
RIM made headlines this week with the introduction of two new smart phones. Unfortunately, the launch seems to have generated more questions about the brand than it answered. Are the new phones great? Are they merely good? Is good “good-enough” to save… learn more >
Does this ever happen to you? The client delays. Deadlines loom. Tension escalates. Finally, the project is green-lighted. Everyone shifts into hyper speed. Me? I get so wrapped up in execution that I annoy the team by making decisions that should be left to someone else.… learn more >
It’s the season for making lists. Here are my top three trends that will shape event marketing in 2013: 1. Instant Information. Digital has re-shaped expectations. Consumers now seek the same immediacy in the live event arena that they currently enjoy from on-line experiences. Delivering on-demand… learn more >
In an October posting on Successful Meetings, Arthur Backal of Apella, the event space in New York City’s Alexandria Center, notes a trend that “Clients are looking for unique, creative, and inexpensive ways to customize event spaces.” How right he is. Take a look at NextGen… learn more >