You’ve just come back from a conference. You’ve listened to case studies by the big marketers. You’re all fired up to implement change and boost the performance of your company’s event marketing program. Unfortunately, you don’t have the budget dollars of those big marketers. Or… learn more >
Learning to play nicely with others is an important life skill. In tradeshow and event marketing, it’s a survival skill. We don’t always get to choose the playmates in our event world sandbox and sometimes those other players can kick up a lot… learn more >
In his blog for the Harvard Business Review, Rick Reynolds makes the point that quantitative data is highly useful to the sales process but it cannot replace the value of qualitative information gained through face-to-face interaction. It’s true for trade shows and events, too. Lead… learn more >
Sometimes it’s easy to think of customer service as the special province of call center workers, the hospitality industry and retail establishments. It should also be a primary objective of every trade show and event program. The marketing team at DMG… learn more >
Every marketing program starts with questions. See the August 29th Synch-Up posting for some of the questions to ask before launching a campaign or an event program. Here’s a question we left out of that list? How can my customers and… learn more >
I just saw an online article titled “How to Make Every Customer Love You.” Really? Sounds to me like a recipe for frustration. Abraham Lincoln figured out years ago that you can’t please all the people all the time. Being everything to everybody is… learn more >
September beckons. School. Cooler days. Football. Back to the show floor. Is your event program ready? Have you clearly defined the objectives for each show? Demand generation Awareness, education and preference Market research Product launch Other Who is your audience? All attendees? Other exhibitors? Only segments? Have you created a demographic profile? How will… learn more >
Mike Hamilton is on vacation this week. Aaahhh
In yesterday’s Harvard Business Review, David Silverman wrote a terrific blog on how College Essays are Ruining our Economy. His point? We are inundated by content. Too many people write too many words in too many long-winded documents, reports, blogs… learn more >
