I’ve attended three industry conferences in the past four weeks. I’ve attended a handful of keynote addresses and sat through dozens of presentation sessions. Two were inspiring. A few were mediocre. Most were disappointing or downright annoying. Why? The speakers, all of whom were highly accomplished professionals… learn more >
Trade shows and events offer plenty of presentation opportunities for product specialists, sales and marketing personnel, and nearly every member of the executive suite. When speaking to prospects, the media or an industry-savvy audience, professional knowledge and technical skill aren’t enough to carry the day.… learn more >
The gold standard for lead generation has always been to identify the decision maker. That’s as true for events as it is for other marketing channels. In fact, the change in trade show attendance over the past few years has prompted a significant number of… learn more >
I just finished reading the eBook “Winning the Zero Moment of Truth” – Google’s definition of the critical moments that lead to an individual’s decision to purchase a product or service. Since Google is defining ZMOT (as it’s acronymed), it’s pretty much seen as… learn more >
Yesterday I wrote an eTip about the importance of relevancy in marketing. Today I came across a blog posting by Erik Hauser of the Experiential Forum. It’s a re-post of a piece he wrote in 2008. One of Erik’s points is that if we’re not… learn more >
How frequently do you continue to converse with someone when the topic of conversation is not relevant to you? Most likely, not often. Yet, as marketers, we’re sometimes guilty of pushing out top-down, message-heavy, monologues to our customers and prospects. That’s especially true today, in… learn more >
For years now, trade show and event marketers have invested valuable budget dollars in media and technology only to see those investments routinely ignored by attendees and prospects that walk right by, unaware of the experiences created for them. This panacea of technology as the… learn more >
Questions have power. Ask the right question at the right time and it can completely change your course of action. Over the years, I’ve written and spoken about using questions to create better outcomes for our projects and to deliver greater value to our stakeholders. Today… learn more >
BtoB Magazine recently published the following statistics about trade show leads, sourced from their own survey, “Future of Events.” Recognize your program in one of these statistics? If so, check out this week’s Synch-Up blog for three tips to better trade show lead follow up GetSynchronicity. Connecting… learn more >
BtoB Magazine recently published the following statistics about trade show leads, sourced from their own survey, “Future of Events.” The big eye-opener for many readers will be the fact that only 5% of respondents have a formal process for follow up of trade show leads. Frankly,… learn more >