After the last booth giveaway has been given away, can you prove the value your exhibit investment delivered? Do any of the following statements describe your customer, prospective clients or user event? Attendance is stagnant Attendees come one year, but not the next Demographics aren’t ideal Audience feedback has flatlined Return… learn more >
I recently read an article in the April 2016 Event Marketer Magazine concerning Neuromarketing. Neuromarketing is the study of consumers’ cognitive and sensory responses to marketing stimuli. I am currently developing a longer article about how event marketers can apply neuromarketing strategies to live events,… learn more >
How do you get on an attendee’s “Must-See” list? Learn how Enovate Medical did just that at HIMSS 2015 by connecting with their target audience BEFORE they even got there!
It’s that time of year when annual meetings, conferences and sales kick-offs shift into high gear. Already we’ve seen several high profile presentations and already we’ve seen some eyebrow raising performances. It’s not uncommon for executive presentations to miss the mark. Why? More often… learn more >
Does this ever happen to you? The client delays. Deadlines loom. Tension escalates. Finally, the project is green-lighted. Everyone shifts into hyper speed. Me? I get so wrapped up in execution that I annoy the team by making decisions that should be left to someone else.… learn more >
It’s the season for making lists. Here are my top three trends that will shape event marketing in 2013: 1. Instant Information. Digital has re-shaped expectations. Consumers now seek the same immediacy in the live event arena that they currently enjoy from on-line experiences. Delivering on-demand… learn more >
How do you turn a general session set for 4,700 into 20 breakout rooms in under 30 minutes? Start with great design. At UGM 2012, NextGen Healthcare used wide format, fabric panels to double as projection screens and scenic background. Smaller, offset panels removed easily to… learn more >
Every marketing program starts with questions. See the August 29th Synch-Up posting for some of the questions to ask before launching a campaign or an event program. Here’s a question we left out of that list? How can my customers and… learn more >
I just saw an online article titled “How to Make Every Customer Love You.” Really? Sounds to me like a recipe for frustration. Abraham Lincoln figured out years ago that you can’t please all the people all the time. Being everything to everybody is… learn more >
There’s no lack of industry advice on what and how to measure in a trade show program. Most of it revolves around leads and opportunities, but they’re not the only exhibit metrics worth tracking. The most successful exhibit programs nurture customer relationships through a series of… learn more >