How do you avoid death by PowerPoint at your next meeting or conference? Change up. Shake up. And wake up. For its annual franchise meeting, Millicare Textile and Carpet Care ditched the usual format of slide-show-ad-nauseum and brought in a troupe of… learn more >
I’m wild about Ted Talks and I read everything that comes my way about experiential marketing. So I thought my readers would enjoy this post on Six Takeaways From a TEDx Event: Experiential Marketing Done Right. Enjoy!
Last August I posted thoughts about The Link Between Content Marketing and Event Programs. Last week, ICEEM posted a more detailed review of the same subject. Check out The Exhibitor as Content Generator. It’s worth a look.
Everything seemed on the upswing last week at HIMSS. Management reported increases in attendees and exhibitors. Walking the floor, I particularly noticed the increase of pure play technology companies exhibiting at the show. That’s been happening for a few years now, as… learn more >
I was watching a re-run of “30 Rock” last night. Since I rarely have time to watch prime-time TV, I catch up with popular culture three to four years after the fact when it hits late-night, “bed-time TV.” The episode was about Winter… learn more >
I was introduced this week to some of the essays in REWORK, the business manifesto by Jason Fried & David Heinemeier Hansson. One of their more colorful recommendations suggests that marketers emulate drug dealers by offering free samples to customers. Product sampling, of course, has been… learn more >
In his TED talk, “The Hidden Power of Smiling,” Ron Gutman shares studies and statistics about smiling. His presentation reveals some surprising results, including the facts that your smile can be a predictor of how long you’ll live and that a… learn more >
How do you continue to market you trade show and meetings program while budgets continue to shrink? One way is to get real about your potential audience. Create a profile of your best clients and client candidates. What do they look like? What attributes do they… learn more >
Exactly what is content marketing? It’s the practice of attracting, acquiring and engaging prospects and customers by distributing relevant and valuable information. It’s a strategy built on the belief that if we establish a relationship with potential customers by regularly delivering valuable data, they will… learn more >