Spring is almost here, and with it comes a flurry of Holidays across many cultures; Easter, Pesach, and Beltane to name only a few. Each has their own celebratory components, but they all share one thing in common … they celebrate a time of renewal… learn more >
You. Are. Not. Special. Ouch. Perhaps I should clarify; when it comes to tradeshows & meetings, your marketing concerns and challenges are not special … and by “special,” I mean unique. Better? So why this provocative admonishment? Let me explain. I’ve been in the tradeshow and meetings industry a long… learn more >
Question: You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do? develop your outline create your slides discover everything you can about your audience and its needs Answer: If you picked a or b, you really… learn more >
Gamification It’s here to stay. Study after study, and real-world experience after experience, continue to prove that people from all walks of life learn and retain information better when it’s delivered using the elements of game theory. All right then … now what? Break out… learn more >
In previous Ignite articles and white papers, we’ve explored how gamification can be a powerful communication tool for your meetings and tradeshows. But it’s important to remember one thing: you must choose the right type of game for your target audience. Different vertical markets are populated… learn more >
There is a behavior exhibited at trade shows that is normally displayed in middle-school cafeterias across the Country. It’s known by different names: Clustering. Clumping. Bunching. Huddling. Herd-clinging. Group hugging. If those names aren’t evocative enough, try the following word picture: booth staffers … rather than station… learn more >
Over the past several years, the concept of “gamification” has gained a firm foothold in the marketing-sphere. Taking a complex (or not so complex) marketing message and making it stickier through the use of gaming techniques is more popular than ever … but sometimes, marketers… learn more >
Gamification is here to stay. Research from every sector continually demonstrates how the application of game theory to business marketing communication more than doubles learning and comprehension rates, dramatically increases dwell time in exhibits, and decisively changes a target audience’s buying and advocating behavior. Synchronicity embraces… learn more >
EXHIBITOR 2015 is here, and whether you’re new to the floor, or a seasoned veteran, you can usually place each booth visitor into the following categories. Why have I defined them? Read on: The Looky-loos: They are primarily attracted by bright shiny objects and are only… learn more >