It’s really tough to tell a good story. Some companies get stuck in the weeds and lose sight of the big picture. Or they focus too much on the brand and not enough on what customers care about. Or they try to have one story… learn more >
“Well, now that we have seen each other,” said the unicorn, “if you believe in me, I shall believe in you.” Lewis Carroll – Through the Looking Glass In 2014,… learn more >
The 2015 Experiential Marketing Summit has come and gone and, as usual, was dotted with C-level speakers touting the virtues of “innovative thinking” and “risk taking.” Since returning home, however, a thought has gnawed at me, and I thought I’d share. First, a few observations. During… learn more >
How do you connect a booth activity to the world? Digital River had a cool ski simulator to attract visitors to their exhibit at Money2020, but they wanted to share the activity with a bigger audience. Check out the Digital River Case Study to see how GetSynchronicity… learn more >
RIM made headlines this week with the introduction of two new smart phones. Unfortunately, the launch seems to have generated more questions about the brand than it answered. Are the new phones great? Are they merely good? Is good “good-enough” to save… learn more >
How do you turn a general session set for 4,700 into 20 breakout rooms in under 30 minutes? Start with great design. At UGM 2012, NextGen Healthcare used wide format, fabric panels to double as projection screens and scenic background. Smaller, offset panels removed easily to… learn more >
How do you attract crowds at a launch event and still provide a personally relevant experience for your guests? Ferring Pharmaceuticals used the hands-on interaction of touch screens – and the challenge of friendly competition – to make learning enjoyable and meaningful at ACG 2012. GetSynchronicity. Connecting… learn more >
How do you keep more than 300 booth staffers in your pocket? Technology can help. Click here to see how DMG MoriSeiki used a custom smartphone app to connect thousands of visitors at IMTS a highly mobile booth staff and executive team. GetSynchronicity. Connecting brands with the… learn more >
Sometimes it’s easy to think of customer service as the special province of call center workers, the hospitality industry and retail establishments. It should also be a primary objective of every trade show and event program. The marketing team at DMG… learn more >
Several years ago, Christopher Graves, President & CEO, Asia Pacific, Ogilvy Public Relations Worldwide, authored a presentation on the changing fundamentals of marketing. In his presentation, Graves explained that the traditionally recognized 4 Ps of marketing are now the 4 E’s of… learn more >