At your next tradeshow, you’re in charge of attendee engagement at one of your in-booth kiosks. Now what? You’re good one-on-one, but you don’t have much experience with engagement marketing or talking to small groups in a non-traditional environment; especially when your audience is comprised of tired,… learn more >
When you need to communicate a short but important message to lots of visitors, “FYI Zones” engage attendee interest in a big way. In “FYI Zones,” professional hosts brief attendees on the important activities and destinations available in the booth. Visitors receive personally… learn more >
Last week I heard a discussion leader proclaim that Experience Marketing at trade shows is dead. Really? If his definition of Experience Marketing includes spending large sums of money on frivolous activities then, sure, I’ll agree. Those days are long gone. But I’ve… learn more >
How do you attract crowds at a launch event and still provide a personally relevant experience for your guests? Ferring Pharmaceuticals used the hands-on interaction of touch screens – and the challenge of friendly competition – to make learning enjoyable and meaningful at ACG 2012. GetSynchronicity. Connecting… learn more >
In yesterday’s Harvard Business Review, David Silverman wrote a terrific blog on how College Essays are Ruining our Economy. His point? We are inundated by content. Too many people write too many words in too many long-winded documents, reports, blogs… learn more >
Death by PowerPoint. It’s ubiquitous at most corporate meetings and conferences. For its annual franchise meeting, Exchange 2012, Millicare Textile and Carpet Care ditched the usual format of slide-show-ad-nauseum and brought in a troupe of sketch comedy professionals to engage the audience in… learn more >
The business world is full of problems. Solving those problems keeps many people employed, which is a good thing. That’s certainly true of event marketers. Our agenda seldom lacks a list of seemingly impossible issues to negotiate and resolve. Sometimes, though, the logical mind that we… learn more >
Back in November I posted a couple of blogs about the benefits of incorporating game-based learning into trade show and event activations. Today, the ICEEM newsletter contained a link to a post on the same subject at Marketing Sherpa. The Marketing Sherpa post… learn more >
If you’re employed in the face-to-face marketing field, you’re busy. Designing, planning and executing trade shows, meetings and events is fun and exciting work. It’s also exhausting. It isn’t just the work that’s exhausting. It’s also the time spent thinking about work. When I’m really busy,… learn more >
Every trade show staffer should have a solid elevator pitch that succinctly answers the question “What does your company do?” Recently, I read an article outlining three steps to the perfect elevator speech. I agreed with a couple of the author’s suggestions but took exception with… learn more >