You’ve just come back from a conference. You’ve listened to case studies by the big marketers. You’re all fired up to implement change and boost the performance of your company’s event marketing program. Unfortunately, you don’t have the budget dollars of those big marketers. Or… learn more >
How do you keep more than 300 booth staffers in your pocket? Technology can help. Click here to see how DMG MoriSeiki used a custom smartphone app to connect thousands of visitors at IMTS a highly mobile booth staff and executive team. GetSynchronicity. Connecting brands with the… learn more >
Sometimes it’s easy to think of customer service as the special province of call center workers, the hospitality industry and retail establishments. It should also be a primary objective of every trade show and event program. The marketing team at DMG… learn more >
I just saw an online article titled “How to Make Every Customer Love You.” Really? Sounds to me like a recipe for frustration. Abraham Lincoln figured out years ago that you can’t please all the people all the time. Being everything to everybody is… learn more >
Several years ago, Christopher Graves, President & CEO, Asia Pacific, Ogilvy Public Relations Worldwide, authored a presentation on the changing fundamentals of marketing. In his presentation, Graves explained that the traditionally recognized 4 Ps of marketing are now the 4 E’s of… learn more >
Death by PowerPoint. It’s ubiquitous at most corporate meetings and conferences. For its annual franchise meeting, Exchange 2012, Millicare Textile and Carpet Care ditched the usual format of slide-show-ad-nauseum and brought in a troupe of sketch comedy professionals to engage the audience in… learn more >
I loved Ilya Pozin’s May 16 post on Forbes titled Keep Your Pitch Out Of The Trash. Ilya was writing for the broader sales and marketing community at large, but his ideas apply directly to trade shows and events. So many staffers make the mistake… learn more >
The business world is full of problems. Solving those problems keeps many people employed, which is a good thing. That’s certainly true of event marketers. Our agenda seldom lacks a list of seemingly impossible issues to negotiate and resolve. Sometimes, though, the logical mind that we… learn more >
I’m wild about Ted Talks and I read everything that comes my way about experiential marketing. So I thought my readers would enjoy this post on Six Takeaways From a TEDx Event: Experiential Marketing Done Right. Enjoy!
I was watching a re-run of “30 Rock” last night. Since I rarely have time to watch prime-time TV, I catch up with popular culture three to four years after the fact when it hits late-night, “bed-time TV.” The episode was about Winter… learn more >