How do you avoid death by PowerPoint at your next meeting or conference? Change up. Shake up. And wake up. For its annual franchise meeting, Millicare Textile and Carpet Care ditched the usual format of slide-show-ad-nauseum and brought in a troupe of… learn more >
Is humor making a comeback in B2B marketing? Consumer marketing employs humor on a regular basis, but it’s been largely MIA from B2B campaigns for the past 10 years. Recently, we’ve seen a mini-surge of clients looking to use humor to position their products and to… learn more >
What do you do when you can’t bring the mountain to the trade show floor? Turn to the power of 3D animation. At RSNA 2011, Carestream anticipated heavy interest in its new work-in-progress, the DRX Revolution. Crowds sometimes lined up four and… learn more >
Event marketers looking to impact the decision-making process of their target prospects will want to pick up on this cue from the field of positive psychology. Studies have found that when people are given a voice, the experience creates enough positive emotions to prompt those individuals… learn more >
“If you don’t know where you are going, any road will take you there.”— Lewis Carroll Lewis Carroll penned that line in “Alice in Wonderland”, but the wisdom applies to all of us in marketing. When you don’t have a clear definition of what success looks like… learn more >
Relay Health opted for a radical presentation approach when they decided to sponsor a “Deep Dive” breakout session at Health 2.0. Gone was the product engineer delivering a laundry list of features and functions. Gone was the bullet-heavy slide deck presentation. Gone was the corporate-focused point… learn more >
Trade show research shows that live stage presentations and product demonstrations increase qualified leads, improve brand awareness and are one of the most important factors determining booth memorability. With stakes that high, don’t leave the outcome in question. Event marketers turn to professionals for nearly every… learn more >
How do meeting professionals introduce change to a decades-old meeting format without alienating and losing the support of multiple stakeholder communities? For its Annual Corporate Meeting, Underwriters Labs embarked on a year long process of evaluation, discovery and self-introspection. The results were astonishing as UL revamped… learn more >
This week’s Synch-Up blog cites research proving that active engagement in the exhibition process “drives the brand metrics that in turn drive purchase intent, and purchase intent has proven in turn to be a good predictor of actual sales.” What constitutes “active engagement?” For… learn more >