Recent studies regarding customer communications have shown that 85% of Marketers say that their customers expect a personalized experience. Even more report a measurable lift from their personalization efforts. This month’s IGNITE explores this Personalization Trend and offers a few tips on how to make… learn more >
71% of C-Suite execs say culture is a priority on their agenda. This Snapshot Topic explores how purpose driven meeting design can positively impact high priority organizational objectives like accelerating business transformation, fostering innovation and even closing the culture gap. View the… learn more >
Times change; technologies change; people change; attitudes change. Ask yourself … are you making engagement marketing decisions based on past assumptions that may no longer be true? For example: Assumption: Augmented Reality (AR) is too expensive. Reality: It’s more affordable than ever. Assumption: AR is too involved. Reality: It’s… learn more >
The science behind game theory is clear; people learn better through “gamification.” Whether on the field, on a mobile device, or at the dining room table, people love their games. But not all games are created equal. This Snap Shot explores how brands are using game… learn more >
Trade show programs typically rely on a shotgun approach to generate individual leads. Account Based Marketing (ABM), on the other hand, focuses on infiltrating highly-specific, target accounts. New digital tools are bridging the gap, delivering personalized attention, hyper-focused message outreach, and micro-relevant content to high-value clients… learn more >
A recent CEIR article mentioned how interactive technology can expand a trade show attendee experience without having to expand the size of the booth. This is good news … more bang for the buck. But interactive technology is not a panacea. If it isn’t used properly, it… learn more >
“Cause Marketing” isn’t new, but is is gaining momentum. A recent Kantar Study confirms that nearly two-thirds of millennials and GenZ prefer brands that stand for something. This Snapshot Article explores several real-world examples of companies from multiple channels using cause marketing to attract, engage and… learn more >
The aphorism, “If it ain’t broke, don’t fix it” is sound, practical advice … that isn’t. If you own a car, manage an IT network, or run a business, you know that “preventative maintenance” keeps inexpensive problems from becoming expensive ones. Trade show engagement programs… learn more >
Facebook, Apple, Amazon and Google are all jumping on the Mixed Reality (MR) bandwagon.
Are you experiencing FOMO? Explore how MR is taking the industry by storm with new best practices and super-charged storytelling.
Do you want to jump in and mix it up a little.
Every day, industry news contains a new use for Augmented Reality (AR). The more you know about current best practices, the more you’ll see AR as a valuable tool, and not just a toy. This month’s Snapshot continues our exploration of AR’s expanding role in telling… learn more >