Personalized engagement. Authentic communication. On-demand functionality. In an era of high consumer expectations, successful trade show and event marketing means connecting with prospects and customers on their terms. This month’s IGNITE explores technologies that are making it possible to create event experiences… learn more >
Phygital Marketing marries the best features of online and offline environments to create a more satisfying personal experience. It’s ideally suited for brands looking to engage growing numbers of Millenial and Generation Z consumers. But it’s also a sound strategy for any marketer looking to… learn more >
An Exhibitor Magazine article, entitled “Asked & Answered” by John Baker (former SVP and COO of American Express), discussed the power of persuasion and shared a “6-Step Asking Formula” for getting what you want, every time. The formula defined a clear procedure that professionals could follow… learn more >
Event data can provide crucial insights into audience preferences and can inform choices that impact ROI. This month’s SNAPSHOT explores various ways to capture data and use it to drive deeper engagement. View the document
Exhibitor Magazine recently ran an article entitled, “This Old Exhibit: How to Refresh a Tired Booth.” In it, the author offers practical ways to “refresh” your existing booth and make it appear that you’re offering something new … even when you aren’t. All good advice. … learn more >
Brain research shows our brains decide what information to pay attention to. 86% of consumers say that personalization plays a role in their purchasing decisions. — Infosys This month’s Snapshot explores how technology makes it possible to deliver highly personalized experiences pre-, at- and post-show. learn more >
Exhibiting at trade shows is a lot like using the popular dating app, Tinder. If you’ve never used Tinder before, here’s (briefly) how it works:. Photos of nearby users appear on your screen. You make a split-second judgement to hook-up (swipe right), or ignore (swipe left.). Rinse & Repeat. Attendee… learn more >
A recent article in Inc. Magazine revealed what Gen Zs want most from managers: care, trust, and support. Managing “the whole-self” of employees is the new norm. These attitudes are not limited to Gen Z; they are shared by Millenials and Gen Xers as well. Coincidentally,… learn more >
In a world that’s swimming in data, standout marketers are translating cold, hard facts into immersive experiences. Read this month’s IGNITE to learn how Data Storytelling is influencing audiences and shaping business decisions. View the document…
This year’s Exhibition and Convention Executives Forum (ETCEF) featured a session, lead by Dina Cappiello, Editorial Director & Group Head at Edelman D.C, entitled, “Storytelling in a Fake News World”. During her session, she said, “People are looking for reliable sources. Exhibitions can be a… learn more >