Gamification It’s here to stay. Study after study, and real-world experience after experience, continue to prove that people from all walks of life learn and retain information better when it’s delivered using the elements of game theory. All right then … now what? Break out… learn more >
Remember how, in the mid-2000s, “virtual” tradeshows took the place of live ones? Neither do I. But, boy, did they try. Back then, everyone was clamoring to virtualize everything … and get rid of its “real” counterpart. This caused several tech companies to offer, nay to PROMISE,… learn more >
The reason professionals attend tradeshows is not a secret; they want to see what’s new and learn about the latest industry trends. So why do exhibitors – across every vertical – find it difficult to get attendees to visit their booths? Or conversely, if their… learn more >
Once again we find ourselves in the heart of the tradeshow season. This means many readers have been tasked with having to prepare and present a talk at a seminar, breakout, or other professional meeting. So, to paraphrase a well-known trope, “How do you become… learn more >
How to Create a Lead-Generation Machine Imagine this scene: a tradeshow booth with stunning graphics, sleek kiosks, dramatic lighting, and a top brand splashed across dazzling signage. It’s the biggest and hottest-looking booth at the show. Yet, curiously, there are no staffers. Instead, a brochure rack… learn more >
In previous Ignite articles and white papers, we’ve explored how gamification can be a powerful communication tool for your meetings and tradeshows. But it’s important to remember one thing: you must choose the right type of game for your target audience. Different vertical markets are populated… learn more >
Social Media Marketing is here to stay. To most, this isn’t a big surprise. It’s no longer a question of “if” we use it, but how and when. Most companies now have a dedicated person or team whose focus includes creating and managing their company’s… learn more >
Success brings with it many challenges, not the least of which is public speaking. Your audience may be customers, your internal team, or … the most daunting … your peers. If it’s only you and your thoughts, then your approach is clear; engage the audience, shift… learn more >
Driving Home Content & Improving Buy-In from Walk-In to Wrap-Up. Large meetings – whether user-group conferences, sales kickoffs, or general meetings – have at least one thing in common: a very large roomful of people. The size, visibility, and strategic importance of these meetings present high… learn more >
A quick story … There was once a company that was introducing a new video camera. (To our younger readers, video cameras were at one time large, stand-alone affairs.) This new camera was unique because it was smaller than others on the market, with many new &… learn more >