The reason professionals attend tradeshows is not a secret; they want to see what’s new and learn about the latest industry trends. So why do exhibitors – across every vertical – find it difficult to get attendees to visit their booths? Or conversely, if their booth is a destination on the show floor and always crowded, why do they find it difficult to deliver a clear message and call-to-action?
This article will explore an evolved method of attendee engagement that aligns with the attitudes and sensibilities of today’s tradeshow attendees, and three ways it can be implemented on the tradeshow floor. View the document…