Tags: Trade show Marketing
Make Them Love You
I just saw an online article titled “How to Make Every Customer Love You.” Really? Sounds to me like a recipe for frustration. Abraham Lincoln figured out years ago that you can’t please all the people all the time. Being everything to everybody is… learn more >
Another Season, Another Reason
September beckons. School. Cooler days. Football. Back to the show floor. Is your event program ready? Have you clearly defined the objectives for each show? Demand generation Awareness, education and preference Market research Product launch Other Who is your audience? All attendees? Other exhibitors? Only segments? Have you created a demographic profile? How will… learn more >
Is Your Event Program Smarter Than Your Customers?
Customers and markets are dynamic. They’re forever changing. Moving ahead. Digitally connected. Intelligent. What about your exhibit, meeting or event experience? Here are four tips to make sure your event program is positioned to create value for today’s smart customers. • Identify customers by role… learn more >
B2P
Thanks to marketing automation and social media platforms, business marketers today have more interaction with buyers than ever before. Twitter feeds. Facebook updates. Blog posts. Email campaigns. On the flip side, those same technology advances provide buyers with unparalleled opportunities to access information and evaluate… learn more >
Humor in B2B Marketing?
Is humor making a comeback in B2B marketing? Consumer marketing employs humor on a regular basis, but it’s been largely MIA from B2B campaigns for the past 10 years. Recently, we’ve seen a mini-surge of clients looking to use humor to position their products and to… learn more >
Relax Into Creativity
If you’re employed in the face-to-face marketing field, you’re busy. Designing, planning and executing trade shows, meetings and events is fun and exciting work. It’s also exhausting. It isn’t just the work that’s exhausting. It’s also the time spent thinking about work. When I’m really busy,… learn more >
Doing It Wrong
Seth Godin posted a thought last week titled “Doing It Wrong, Relentlessly.” The lesson: we always have a choice to work the system or to refuse to work it. According to this post by Neil Patel, I blog incorrectly–missing on at least 7… learn more >
The Exhibitor as Content Generator
Last August I posted thoughts about The Link Between Content Marketing and Event Programs. Last week, ICEEM posted a more detailed review of the same subject. Check out The Exhibitor as Content Generator. It’s worth a look.
HIMSS Evolution
Everything seemed on the upswing last week at HIMSS. Management reported increases in attendees and exhibitors. Walking the floor, I particularly noticed the increase of pure play technology companies exhibiting at the show. That’s been happening for a few years now, as… learn more >