Cause Marketing Made Easy

“Cause Marketing” isn’t new, but is is gaining momentum.  A recent Kantar Study confirms that nearly two-thirds of millennials and GenZ prefer brands that stand for something. This Snapshot Article explores several real-world examples of companies from multiple channels using cause marketing to attract, engage and… learn more >

Speaking Engagement? How to Hook Your Audience

What’s worse than a rude audience when you’re speaking to a live audience at a conference or sales meeting? A polite one. They smile, make eye contact, but their brains are busy entertaining thoughts of anything but you! Naturally, you can’t guarantee that every audience member will… learn more >

A Step-by-Step Guide to the Trade Show “Ask”

In a recent Exhibitor Magazine article entitled “Asked & Answered,” John Baker (former SVP and COO of American Express) discussed the power of persuasion and shared his “6-Step Asking Formula” for getting what you want, every time. This formula defined a clear procedure that professionals could… learn more >

How to Increase Tradeshow Attendee Dwell Time

Recent studies* have once again proven something we all understand intuitively: 90% of the information transmitted to the brain is visual. 90% of all human communication is non-verbal. The more senses that are engaged, the more likely a person is to retain information. And my favorite: Average human attention span… learn more >