Tags: Engagement Marketing
Now Hear This!
Event marketers looking to impact the decision-making process of their target prospects will want to pick up on this cue from the field of positive psychology. Studies have found that when people are given a voice, the experience creates enough positive emotions to… learn more >
Einstein or Alice in Wonderland
“If you don’t know where you are going, any road will take you there.” That quote by Lewis Carroll inspired some thoughts in yesterday’s GetSynchronicity eTip about setting objectives and a having a clearly defined picture of what success looks like. The idea stayed with me… learn more >
The Enemy of Creativity
Marketing budgets continue to get cut. No longer just a trend, shrinking budgets are now as much a reality as the 24/7 work week. Getting results on little or no budget requires a willingness to step out and take some risks. To innovate. To get… learn more >
Dive Deep into Health
Relay Health opted for a radical presentation approach when they decided to sponsor a “Deep Dive” breakout session at Health 2.0. Gone was the product engineer delivering a laundry list of features and functions. Gone was the bullet-heavy slide deck presentation. Gone was the corporate-focused point… learn more >
Three Steps to More Productive Engagment
Engaging prospects in a meaningful conversation at events isn’t easy. Staffers who otherwise excel at relationship building in the field find themselves stymied when pressured to open up dialogue with a total stranger on a busy tradeshow floor or at a meeting or conference. A few… learn more >
East Meets West
Far too often, especially in western civilizations, we place an undue emphasis on finding the answer. Eastern civilizations, by contrast, focus first on framing the questions. The process of inquiry is a highly prized skill in eastern cultures because they recognize that the ability to… learn more >
Whole Brain Thinking to Support Whole Brain Marketing
Earlier this year, I posted some thoughts about Whole Brain Marketing. Last week, I read an article by Jane Gentry that resonated with my post. Jane is a long-time colleague and collaborator. I’ve always admired her work as a sales consultant and I think readers… learn more >
Frustrated with Augmented Reality
I’m frustrated with Augmented Reality. Augmented Reality – AR – uses a webcam to overlay a virtual element onto the real world and provide more information than the physical world provides by itself. For example, let’s say you’re sightseeing in Paris. You hold your mobile device… learn more >
Artist or Vendor
In the trade show, meeting and events industry we all work with a unique mix of vendors and providers of artistic services. Seth Godin posted an article last week about the differences in buying from a vendor and an artist. I think many of his… learn more >