What do you do when you can’t bring the mountain to the trade show floor? Turn to the power of 3D animation. At RSNA 2011, Carestream anticipated heavy interest in its new work-in-progress, the DRX Revolution. Crowds sometimes lined up four and… learn more >
I was introduced this week to some of the essays in REWORK, the business manifesto by Jason Fried & David Heinemeier Hansson. One of their more colorful recommendations suggests that marketers emulate drug dealers by offering free samples to customers. Product sampling, of course, has been… learn more >
Event marketers looking to impact the decision-making process of their target prospects will want to pick up on this cue from the field of positive psychology. Studies have found that when people are given a voice, the experience creates enough positive emotions to… learn more >
I had some time to think over the holiday weekend and took stock of what I’m most grateful for in the exhibits and meetings industry. Marketers are embracing interaction. Smart badges jumpstart conference networking. Digital media creates relationships before and after events. Interactive media turns… learn more >
It’s Thanksgiving and I’m leaving early for the holidays. So this week’s post is an invitation to readers to “talk turkey.” Send us your industry gripes, rants or pet peeves. We’ll publish them in the weeks ahead to launch some discussion. Meanwhile, take time tomorrow and… learn more >
“If you don’t know where you are going, any road will take you there.” That quote by Lewis Carroll inspired some thoughts in yesterday’s GetSynchronicity eTip about setting objectives and a having a clearly defined picture of what success looks like. The idea stayed with me… learn more >
In last week’s post, we took a look at the role of game-based learning in face-to-face events. Done right, game playing can be a springboard to acquire and even practice new skills and knowledge. Here are five key principles to employing game play at your… learn more >
Try your hand at any of today’s really popular mobile games. After only a few rounds, you soon realize that one of the crucial factors is the built-in learning process. To improve in a game is to learn. This is true whether the game is considered… learn more >