Last August I posted thoughts about The Link Between Content Marketing and Event Programs. Last week, ICEEM posted a more detailed review of the same subject. Check out The Exhibitor as Content Generator. It’s worth a look.
Everything seemed on the upswing last week at HIMSS. Management reported increases in attendees and exhibitors. Walking the floor, I particularly noticed the increase of pure play technology companies exhibiting at the show. That’s been happening for a few years now, as… learn more >
Every trade show staffer should have a solid elevator pitch that succinctly answers the question “What does your company do?” Recently, I read an article outlining three steps to the perfect elevator speech. I agreed with a couple of the author’s suggestions but took exception with… learn more >
What is it about a meeting that brings out the traffic cop in all of us? I recently attended two days of meetings with an agenda so tightly scheduled that at the end of day we felt exhausted. Did we work hard? Yes.… learn more >
Earlier this week I was reminded of a blog post from a year ago written by Dave Egan for ICEEM. I was interviewed for the post but never linked to it for my own readers. Shame on me. You can access the original posting by… learn more >
Event marketers looking to impact the decision-making process of their target prospects will want to pick up on this cue from the field of positive psychology. Studies have found that when people are given a voice, the experience creates enough positive emotions to… learn more >
“If you don’t know where you are going, any road will take you there.” That quote by Lewis Carroll inspired some thoughts in yesterday’s GetSynchronicity eTip about setting objectives and a having a clearly defined picture of what success looks like. The idea stayed with me… learn more >
In last week’s post, we took a look at the role of game-based learning in face-to-face events. Done right, game playing can be a springboard to acquire and even practice new skills and knowledge. Here are five key principles to employing game play at your… learn more >
Try your hand at any of today’s really popular mobile games. After only a few rounds, you soon realize that one of the crucial factors is the built-in learning process. To improve in a game is to learn. This is true whether the game is considered… learn more >