Last August I posted thoughts about The Link Between Content Marketing and Event Programs. Last week, ICEEM posted a more detailed review of the same subject. Check out The Exhibitor as Content Generator. It’s worth a look.
Everything seemed on the upswing last week at HIMSS. Management reported increases in attendees and exhibitors. Walking the floor, I particularly noticed the increase of pure play technology companies exhibiting at the show. That’s been happening for a few years now, as… learn more >
I was watching a re-run of “30 Rock” last night. Since I rarely have time to watch prime-time TV, I catch up with popular culture three to four years after the fact when it hits late-night, “bed-time TV.” The episode was about Winter… learn more >
What is it about a meeting that brings out the traffic cop in all of us? I recently attended two days of meetings with an agenda so tightly scheduled that at the end of day we felt exhausted. Did we work hard? Yes.… learn more >
Earlier this week I was reminded of a blog post from a year ago written by Dave Egan for ICEEM. I was interviewed for the post but never linked to it for my own readers. Shame on me. You can access the original posting by… learn more >
What do you do when you can’t bring the mountain to the trade show floor? Turn to the power of 3D animation. At RSNA 2011, Carestream anticipated heavy interest in its new work-in-progress, the DRX Revolution. Crowds sometimes lined up four and… learn more >
I was introduced this week to some of the essays in REWORK, the business manifesto by Jason Fried & David Heinemeier Hansson. One of their more colorful recommendations suggests that marketers emulate drug dealers by offering free samples to customers. Product sampling, of course, has been… learn more >
“If you don’t know where you are going, any road will take you there.” That quote by Lewis Carroll inspired some thoughts in yesterday’s GetSynchronicity eTip about setting objectives and a having a clearly defined picture of what success looks like. The idea stayed with me… learn more >
Try your hand at any of today’s really popular mobile games. After only a few rounds, you soon realize that one of the crucial factors is the built-in learning process. To improve in a game is to learn. This is true whether the game is considered… learn more >