Virtual Face-2-Face Engagement: Fast, Easy, Cost-Effective With sheltering-in-place and social distancing temporarily placing event marketing programs on hiatus, what’s an event marketer to do? Hit the reset button. Transition from face-to-face marketing to “interface-to-interface marketing.” Try these fast, easy, cost-effective ideas to engage your prospects and… learn more >
Spring is almost here, and with it comes a flurry of Holidays across many cultures; Easter, Pesach, and Beltane to name only a few. Each has their own celebratory components, but they all share one thing in common … they celebrate a time of renewal… learn more >
How do you communicate a big message in a small space? Interactive Briefing Zones provide a cost-effective strategy to deliver personally relevant attendee education. Short, informal conversations convey high-level messages. Skilled personnel connect target prospects with sales staff. Small investment in… learn more >
It’s a new year. A new opportunity for your trade show staff to enhance their persuasive abilities. Use these three tips to help your staffers conduct more compelling conversations and win more opportunities. . 1. Understand the prospect’s primary buying need. Ultimately, every prospect is… learn more >
It’s that time of year when annual meetings, conferences and sales kick-offs shift into high gear. Already we’ve seen several high profile presentations and already we’ve seen some eyebrow raising performances. It’s not uncommon for executive presentations to miss the mark. Why? More often… learn more >
How do you keep more than 300 booth staffers in your pocket? Technology can help. Click here to see how DMG MoriSeiki used a custom smartphone app to connect thousands of visitors at IMTS a highly mobile booth staff and executive team. GetSynchronicity. Connecting brands with the… learn more >
Every marketing program starts with questions. See the August 29th Synch-Up posting for some of the questions to ask before launching a campaign or an event program. Here’s a question we left out of that list? How can my customers and… learn more >
Several years ago, Christopher Graves, President & CEO, Asia Pacific, Ogilvy Public Relations Worldwide, authored a presentation on the changing fundamentals of marketing. In his presentation, Graves explained that the traditionally recognized 4 Ps of marketing are now the 4 E’s of… learn more >
I’m sitting in the Rochester, NY airport waiting out a three hour flight delay. Readers of Synch-Up tend to be road warriors, so most of you have been in this same position many times over. Have you ever noticed the similarities to event… learn more >
