Yesterday I wrote an eTip about the importance of relevancy in marketing. Today I came across a blog posting by Erik Hauser of the Experiential Forum. It’s a re-post of a piece he wrote in 2008. One of Erik’s points is that if we’re not… learn more >
Most B2B marketers hold lofty aspirations for their brands. “We want to be differentiated. Rise above the crowd. We want to be unique.” Then, usually shortly after the first round of creative, fear kicks in. “If we don’t look like the others, we’ll lack credibility. We… learn more >
Today I’m picking up the thread of last week’s Synch-Up post. Lead generation is a primary goal for most trade show exhibitors and an important indicator of success, but it’s not the only measure of exhibit value. Here’s a short list of other metrics that,… learn more >
I had the pleasure last week of participating in a panel discussion at the Chicago chapter meeting of EDPA. At one point during the evening, I made the remark that over the years I’ve worked with a number of clients who threw away their leads.… learn more >
Siemens Hearing used a smart mix of engagement marketing principles to increase the time visitors spent in its booth at Audiology Now, just two weeks ago. A little friendly competition, the hands-on experience of interactive media and the cool cache of iPads made the Siemens’ Best… learn more >
Last week’s Synch-Up blog (see below, April 6: “Measuring ROI”) post struck a chord with some members of a LinkedIn Group on B2B Social Media and I thought it was worth sharing. Here is how Eric S replied to my blog post: “This is great. While it… learn more >
While preparing for an upcoming speaking engagement, I took a few minutes this past week to look back at six different RFPs from the first quarter to spot emerging trends. I found that all six of the RFPs had three things in common. Each of them… learn more >
Innovation is everywhere. A Fleischmann Hilliard study of corporate taglines that debuted in 2009 found “innovate/innovation” to be one of the top ten most frequently used words. Apparently it’s still with us. In the past two months I’ve logged a lot of miles on trade… learn more >
Looking to create more face-to-face prospect opportunities for the product specialists and sales staffers at your next show? At HIMSS 2011, NextGen Healthcare used the power of performance artists to attract and engage attendee attention. At Enterprise Connect 2011, Aastra leveraged the entertainment value of humor… learn more >
There is a reason that American Airlines doesn’t let the passengers fly the planes. There’s an equally good reason that the hospital doesn’t allow its patients to perform emergency surgeries. Simply put – the majority of the folks don’t have the skill set to do… learn more >