Siemens Hearing used a smart mix of engagement marketing principles to increase the time visitors spent in its booth at Audiology Now, just two weeks ago.
A little friendly competition, the hands-on experience of interactive media and the cool cache of iPads made the Siemens’ Best Sound Technology Dare a gotta-try-it-myself attraction at Audiology Now. Add an attractive incentive, plus some free education, and it’s easy to see why attendees were lining up to participate. A professional host kept the proceedings flowing smoothly and made sure that everyone found some personal relevance in the experience.
Click here to view a short video of Siemens Hearing’s interactive media experience.
GetSynchronicity. Connecting brands with the people that matter to them most.