It’s hard to remember a time when “experiential” marketing was new. Now, it’s so normal that marketers are challenged with keeping it fresh and effective. Brands are definitely doing more experiential. An industry-wide research study found that 1 in 3 brand marketers anticipate a growth in… learn more >
Throughout our country’s history, we’ve heard the death knell for various types of interactive media. For example: When “Radio” first appeared, industry experts predicted the demise of books and magazines. When “Magic Lantern” films entered the scene, commentators signaled the demise of live theater and vaudeville. When “Television” appeared,… learn more >
How do you communicate a big message in a small space? Interactive Briefing Zones provide a cost-effective strategy to deliver personally relevant attendee education. Short, informal conversations convey high-level messages. Skilled personnel connect target prospects with sales staff. Small investment in… learn more >
It’s a new year. A new opportunity for your trade show staff to enhance their persuasive abilities. Use these three tips to help your staffers conduct more compelling conversations and win more opportunities. . 1. Understand the prospect’s primary buying need. Ultimately, every prospect is… learn more >
At the beginning of the year, I posted three trends that I expect to shape events over the coming year. The first was the requirement for exhibitors and event sponsors to provide personally relevant information for their guests and visitors. Last week I read an… learn more >
RIM made headlines this week with the introduction of two new smart phones. Unfortunately, the launch seems to have generated more questions about the brand than it answered. Are the new phones great? Are they merely good? Is good “good-enough” to save… learn more >
It’s that time of year when annual meetings, conferences and sales kick-offs shift into high gear. Already we’ve seen several high profile presentations and already we’ve seen some eyebrow raising performances. It’s not uncommon for executive presentations to miss the mark. Why? More often… learn more >
You’ve just come back from a conference. You’ve listened to case studies by the big marketers. You’re all fired up to implement change and boost the performance of your company’s event marketing program. Unfortunately, you don’t have the budget dollars of those big marketers. Or… learn more >
Every marketing program starts with questions. See the August 29th Synch-Up posting for some of the questions to ask before launching a campaign or an event program. Here’s a question we left out of that list? How can my customers and… learn more >
September beckons. School. Cooler days. Football. Back to the show floor. Is your event program ready? Have you clearly defined the objectives for each show? Demand generation Awareness, education and preference Market research Product launch Other Who is your audience? All attendees? Other exhibitors? Only segments? Have you created a demographic profile? How will… learn more >